From Advertising Age magazine, an update as to the current whereabouts and activities of past winners of the U.K.'s Advertising Executive of the Year award.
2008: Gareth Dailly: Liver failure brought about by excessive consumption of Jack Daniel’s™ bourbon. Currently in intensive care, Luton.
2007: Brett Kenna: Died 2008. Trampled underfoot during crowd trouble at the Reebok™ Stadium.
2006: John Hector: Died 2008. Slipped in the shower on Dove™ soap.
2005: Kenneth James: Drowned (2009) in a vat of Lenor™ concentrate.
2004: Penelope Zumzum: Died 2008. Wrapped her Mazda MX3™ around a tree.
2003: Francesco Hodge: Died 2007. Choked on Scrabble™ tile.
2002: John Kinkladze: Killed in drive-by shooting at drive-thru McDonald’s™, Baltimore, Maryland, 2004.
2001: Alan McGovern: Flattened beneath collapsed pyramid of Pedigree Chum™ tins, 2003, Harpenden.
2000: Anthony McFarland: Starved to death in 2002 after being trapped for 6 weeks in a Glasgow warehouse full of Pringles™.
1999: Paul Osgood: Killed outright by runaway Coca-Cola™ tanker, Christmas 2005, Vermont.
1998: Daniel George: Dismembered during Hovis™ Bread Riots, Keighley, Yorkshire, 2006.
1997: Archibald Harford: Died of KFC™ chicken flu, 2006.
1996: Charlene Duncan: Epileptic fit brought on by flash photography during launch of Windows 98™. Died 1998.
1995: Christian Ablett: Murdered in 1999 by strike-breakers at the Coors™ beer plant, high in the Rocky Mountains.
1994: Roger Hales: Died 1997. Third-degree burns from Thermos® of Bovril™.
1993: Lars Burridge: Blood loss after paper cut, opening Visa™ statement, 1995. Died two years later.
1992: Derek Bohinen: Washing out mouth to remove taste of Doritos™. Official cause of death, Listerine™ allergy. 1996.
1991: Kevin Baiano: Burst appendix in 1998 brought about by swallowing Wrigley’s™ chewing gum.
1990: Michael O’Hare: Probably killed by Carlsberg™ bottle thrown at Morrissey™, Liverpool, 2009.
1989: Daniel Mackay: Died of Ready-Brek™ radiation poisoning in 1996.
1988: Gordon Dickov: Knocked down by a Mercedes-Benz™ in 1990 while listening to his Sony Walkman™ and jogging.
1987: Frances Burns: Died 1989. Toxic shock from her Tampax™.
1986: David Davies: Ritually slaughtered in 1991 as a human sacrifice by Los Angeles teens anxious to appease the goddess Nike™.
1985: Jane Hennessey: Died in 1990 of sneezing fit caused by fold-out perfume sampler in Cosmopolitan™ magazine.
1984: Ian Higginbotham: Flew American Airlines™, September 11, 2001.
1983: Keith Durban: Found dead in his apartment in 2005 after repeatedly voicing concerns over L’Oréal™’s connections with fascism.
1982: Leighton Angel: Suffocated in lake of Vaseline™ at Playboy™ Mansion.
1980: Roy Hill: Stabbed himself to death in 2005 with Bic™ pen during Starbucks™ caffeine jag, 2002.
1979: John Ormondroyd: Struck by lightning while holding his Callaway™ Big Bertha™ 460 on a golf course in Malaga, Spain, during a thunder storm, 2001.
1978: Jeffrey Dichio: Engulfed by flames lighting a christmas pudding soaked in Martell™ cognac, 1982.
1977: Georgi Gemmill: Clubbed to death with iPhone™, London underground, 2008.
1976: Terence Dorigo: Strangled by rival competitors after being crowned Finland’s Burger King™ of 1997.
1975: Peter Shilton: Anaphylactic shock from KP™ dry roast peanuts, inserted rectally, 1987.
1974: Steven Lee: Died 1978. Lung cancer. Marlboro™ cigarettes. Manufacturers said he "got off lightly."
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